Conclusion :SEM is more conducive to short-term profit. SEO makes more sense in the long run.

College lecturer, specializing in cross-border e-commerce independent station training. Practical trading experience.

Before you start talking about benefits, understand what Seo is. Seo is search engine optimization in Chinese. guide to search engine optimization Engines like Baidu and Google can optimize and don't need to talk to each other. The number one page on Baidu is not necessarily the number one page on Google.

SEO ranks second only to SEM, or paid advertising. contact us seo So in theory, when you search for something on a search engine, paid ads are shown first, followed by SEO ranked pages.

As shown below, when I search shoes on Google, the first is advertising, and then we do not have the word "advertising" or "AD" search analysis results, it is SEO to determine the ranking of the company.

So the question is, is search engine optimization or SEO better, or is it more important?

Conclusion :SEM is more conducive to short-term profit. SEO makes more sense in the long run.

Because there is no permanent paid advertising, in the SEM category, you have to rank high, in addition to the quality of the advertisement, you have to bid high, otherwise your ranking is lower than others. Some big brand words, classified words, are basically dominated by big people from all walks of life. It is almost impossible for you to outbid them unless you one day build your own brand, and if you buy your own brand word, chances are you rank higher than them in your own brand word.

What are the benefits of SEO:

1. low cost: do not spend money or spend less to make their own web page ranking the world has become higher, attracting the attention of searchers, so as to introduce free use or low-cost and accurate traffic.

2. Do not distinguish patterns: search engine optimization does not distinguish what category and what pattern of the website, that is, no matter what you use the website to do, search engine optimization done well, almost no harm, after all, free traffic, naturally more the better, more importantly, free search your keyword traffic, such traffic is certainly more accurate relative to some.

3. High accuracy: high user trust, search engine users more trust non-advertising content. Under the same conditions, SEO traffic is more recognized by users, which is why search engines always make advertising results and natural search results exactly the same, difficult to distinguish the reason.

But Xu had a few problems to solve:

1. slow effect: After all, SEO has no money or less money, the effect will be slower, basically based on years as the time dimension to measure the effect.

2. sandbox period: Most of the people who do SEO will recognize that the corporate website has a sandbox period, but it seems that we have not given this response through the official. Simply put, the sandbox period is that such a new website wants to develop and be fully displayed, which needs to be closed in the "small black room" for 6 months or even longer, during which time you have to constantly optimize and manage the quality of your company's website, improve the weight of the teaching website, the structure analysis of the site and the content of the relevant website. The higher the quality of website service, the shorter the sandbox period, the easier it is for the website to be shown to the world.

3. More competition, more difficulties. Search engine optimization ranking is basically fixed, some keywords have been in the Red Sea market, the position of each page is so small, and then subtract SEM paid advertising products, can compete for less and less position, naturally more and more difficult, basically you are not on the first page, so not so obvious.

These are the benefits and difficulties of search engine optimization. If you have any questions, please contact me privately.

College lecturer e-commerce independent

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