What is the future of the sex toy industry? Changes in gender perceptions, the need for further release

Overview of erotic toys

Erotica, usually based on physical effects, helps adults to fulfill their sexual needs so as to achieve the purpose of improving or enhancing sexual function. Erotica has been popular since ancient China, and is basically the boudoir products of women in ancient times; in developed countries in Europe and the United States, erotica is called "sex toys", which is used to increase the fun of sex life.

1、Development history

China's cultural erotic products enterprise has experienced three aspects of development and research stage, the first stage for 1986-2002, this time for the period of strict control, in 1986 the state policy to introduce some relevant legal documents to clearly prohibit the production and sale of sex-related items;vibratir for women the second stage for the 2003-2013, this time for the budding period, in 2003, the State Administration of Food and Drug Administration issued the Notice on System Simulation Sexual Aids Not to be Managed as Medical Devices Market"; the third stage is from 2014 to the present, at this time for the outbreak of the period, benefiting from the rapid economic development of China's e-commerce platform capacity and our Chinese rural residents society for the increasing demand for students of erotic products, China's demand for erotic products is gradually increasing, the industry ushered in the outbreak of the growth of this period.

2、Classification

Sexual auxiliary products: related products used to satisfy sexual needs, mainly including: placebos, which can be further categorized into male placebos and female placebos according to the gender of the consumer; and multi-purpose auxiliary products. Compared with placebo, this utility model not only has the common placebo effect, but also has the therapeutic and compensatory healthcare functions such as "inflatable male body" and "inflatable female body", which can be used as a general placebo, but also as an alternative sexual companion for the disabled and other special groups. It can also be used as an alternative sexual partner for special groups such as the disabled. Fun Products: Functional items that usually have the effect of increasing fun, usually fun clothing, fun furniture and fun toys. Medical devices used to treat or restore sexual dysfunction, including "negative pressure erection aids" for erectile dysfunction, "dilators" for vaginal spasms, and "exercise balls" to enhance the sensitivity and flexibility of the female sphincter. "Exercise balls".

Development Background

1. Policy factors

Some mainstream e-commerce platforms in China have already published commercial standards for the relevant industry.hands free clit massager In addition, the main sales channel of China's erotic products industry is online e-commerce. Due to the lack of standards in China's erotic products industry, the market is confusing to a certain extent, and the proliferation of poor quality products leads to frequent consumer safety issues.

2、Driving factors

The rise of e-commerce channels has promoted the development of the pornographic products market. Data show that as of December last year, the number of online shoppers in China has reached 842.1 million, accounting for 81.6% of 2021 . The rapid development of e-commerce makes it easier and more private for users to purchase sex toys, and companies can utilize e-commerce data to better improve their products and enhance user experience, thus promoting the development of the industry in terms of both supply and demand.

Industry Chain

1. Industry Chain

The industry chain of the erotic toys industry can be divided into three parts:The market participants in the upstream of the industry chain are various raw material providers, the main raw materials are white oil, elastomer, plasticizer, plastic granules, PVC resin, micro-motor, general-purpose hardware, circuits, electronic materials, etc. The industry chain can be divided into three parts. The main players in the midstream of the industry chain mainly consist of erotic products brands, which are responsible for the production, manufacturing and processing of the products. The downstream of the industry chain involves various sales channels, including e-commerce platforms, specialty stores, large shopping malls, and individual consumers at the final end.

2. Downstream situation

Consumers in China's cultural and erotic products market are the most married and have children, accounting for 65.9%, the second is in love and unmarried, accounting for 13.6%, married and have not had children, accounting for 11.3%, and single, accounting for 9.2%.remote controlled vibrators Different marital status and the frequency of consumers to buy sex products can have an impact on the differences, single groups through the purchase of the frequency of use has a high, close to 20% of consumers a month at least we buy their own once; married groups to generate the frequency of purchasing behavior is mainly concentrated in the three months to half a year at least once.

China's sex products industry development status

1、 market size

Data show that since 2016, China's market scale of erotic products has been maintaining a steady upward trend, reaching 160.96 billion yuan in 202. The erotic products industry has matured in the production chain, and the market growth rate has gradually stabilized. With the change of sexual concepts and the rapid development of e-commerce, the sex toys industry will not decline rapidly after the maturity period.

Data shows that the size of China's e-commerce sex fun market has been growing rapidly, from 11.89 billion yuan in 2016 to 76.66 billion yuan in 2016, an increase of 22.66% from 2020, 2021 to 2020 . With the increasing variety of adult products in China, from the initial focus on family planning products, gradually developing to a variety of sex products, coupled with the e-commerce industry, the size of China's sex products e-commerce market will continue to expand.

2、Consumption reasons

In 2022, more consumers will consume erotic products for a better experience. With the enhancement of consumers' purchasing power, people are more and more focusing on the pursuit of quality of life, and will purchase erotic products in order to get a better experience. Curious attempts have become the secondary reason for the consumption of erotic products, which shows that Chinese consumers have gradually changed and accepted the concept of erotic products.

3、Product Preference

According to the relevant data to show that the different development of the state of married life and the group on the preference of the type of erotic products enterprises have to understand the different, among them, unmarried and married and fertile people are more inclined to the erotic clothing / lingerie and condoms, married and infertile groups prefer erotic clothing / lingerie and to increase the student's interest in the apparatus of cultural products married and infertile groups in the consumption of erotic products pay more attention to the ability to enhance the interest of both of us, to the tools of the erotic products, and the consumption of erotic products is more important to the ability to enhance the interest of the two sides. The demand analysis of the tool class erotic products is more need to be strong, and the demand for condoms can be smaller than the unmarried and married groups with children.

The future development trend of sex toys in China

With the improvement of material living standards and the opening of social concepts of gender, China's demand for sex toys for different age groups to further release, on the other hand, the online sales model of sex toys is gradually maturing, but at present the industry still exists in the case of high gross profit but low net profit, the publicity of sex toys should be de-stigmatized, de-low-speed and break the marketing restrictions.

erotic toys products products market

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