What is the meaning and role of search engine optimization in the era of mobile Internet?

What is the meaning and role of search engine optimization in the era of mobile Internet? In the era of mobile Internet, what are the trends and methods of search engine optimization?

With the development of the Internet, it has gradually entered the era of mobile Internet in recent years, with an exponential increase in the number of network users on mobile phones, gradually replacing the traditional PC to become the mainstream. How does SEO differ from traditional SEO in the era of mobile Internet?

What should mobile SEO do to keep up with these trends?

This issue requires an understanding of what has changed in the mobile Internet environment:

Due to the limited screen size of mobile phones, the amount of information that can be displayed is much lower than on PCs, further reducing the amount of content that can be displayed;

In the traditional Internet environment, the entrance primarily relies on search engines and navigation pages, but in the mobile Internet environment, the entry shows diversification, in addition to search engines, applications, such as Tiktok, XiaoHongshu, Zhihu, etc., have become mainstream forms.

In the previous search engine environment, the platform for SEO carrier was mainly the website. In the mobile Internet environment, the platform's focus on SEO has gradually shifted to content.

As a result of such changes in China, SEO in the mobile Internet information age in China will develop and face the following challenges:

As the website's search engine optimization role weakens, it becomes less important. So far, the main role of the website is to assume the role of display and function, which is, to act as a login page, page and existence conversion; in the process of Internet flow, the role of the website as a carrier of SEO is gradually waning;

In the mobile Internet, SEO content is no longer limited to the website, but can be published to various social media platforms and official websites, and the SEO capabilities are essentially the same.

There is a further deterioration of uniformity of content. In other words, SEO is requiring more and more original content, the value of pseudo-original content is decreasing, and the presence of original content traffic is increasing.

In light of this, SEO practices in the mobile Internet era can be described as follows:

Content will be at the core of the business. As traditional collections, pseudo-original forms are gradually eliminated, we will develop diversified, original, high-quality content into the core of SEO, since teaching content requires higher standards, and not just graphics. There will also be video and page requirements;

An intellectual property is more valuable than a piece of tangible property. The main value of SEO transformation will be the use of intellectual property, which can be brand intellectual property, personal intellectual property, professional intellectual property, fans, and private domain traffic;

Platform algorithms still need to be studied. In the mobile Internet environment, there is no doubt that algorithms are essential. This means that SEO techniques still exist, but in a different way. The traditional SEO algorithm technology consists mainly of external chains, collections, etc. A mobile Internet environment, however, translates technical SEO requirements into quality, relevance, matching, and user preferences.

If you start with white hat SEO, you'll find that the mobile Internet environment hasn't changed much, and content is still generated and streamed based on keywords.

Content and algorithms are the biggest challenges associated with operating SEO in the mobile Internet environment. The algorithm that is capable of continuously and steadily producing high-quality content and corresponding to the platform to the greatest extent is the key to optimizing a mobile website.

SEO practices operating SEO

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